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The company produced a glow-in-the-dark bike and a smaller model for younger riders. Pure Fix continued to rotate the palette of its bikes, which now come in more than 15 color combinations. That colleague turned out to be CEO Craig Levra before long Sport Chalet was stocking Pure Fix bikes.īut Schau didn't stop there. The buyer introduced Schau to a "colleague" who had taken a liking to the Pure Fix bikes on display. Such as the time Schau chatted with a Sport Chalet buyer at a Las Vegas trade show. How does a startup compete for floor space in a regional retail giant? With a lot of hustle, some bodacious innovating and, yes, a little luck. But soon he set his sights on Sport Chalet, a 54-year-old sporting-goods chain with more than 50 stores from Utah to California. No matter: In 2010 Schau, his younger brother Jordan and two friends founded Los Angeles-based Pure Fix Cycles, a colorful brand of fixed-gear bikes.Īt first Schau figured Pure Fix would be an e-commerce company. Zach Schau knew the bicycle marketplace was jampacked, dominated by global brands such as Trek, Bianchi and Fuji. "We don't see our competitors as competitors," Beneduce says. Everywhere he went, Austrian winemakers were eager to show off their vineyards and answer his questions.
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"It's essential to be able to collaborate with each other, because that really elevates the quality of the whole region."īeneduce recently returned from a two-week trip to visit wineries in Austria, where the climate and soil are comparable to those of northwest New Jersey. "I think the wine industry is a really unique industry in that the more wineries that are in the area, the better," says New Jersey winemaker Michael Beneduce Jr., who started Beneduce Vineyards five years ago. In wine country, it's common for vintners to compare botanical notes on pruning methods or canopy management in their mutual quest to grow a better grape. Here are five strategies you can employ to take on your rivals and carve out your niche in the competitive landscape. Some all but ignore their competitors, and some get a leg up by collaborating with an established, noncompeting company. Some startups partner with direct competitors, such as the vineyards from California to New Jersey that have organized cooperative wine trails. Of course, there's no single formula for coping with competition. "To be honest, we don't think about them very often," he says, "because we're pursuing an entirely different model." To solidify Mocavo's share of the genealogy market, Shaw designed a business that doesn't compete directly with but provides complementary services.
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Last December the company introduced a subscription service, Mocavo Plus, an enhanced version of its search engine. Mocavo customers have published newspaper articles, old wills, marriage certificates, even family bibles.